About Program

Fundamental task of public relations professionals is to manage image and reputation of their clients. Positive image and reputation of individuals and organizations play a vital role to initiate, develop and maintain any kind of relationship that essential for achieving individual, organizational and societal goals. In order to build a positive image and reputation, public relations professionals adhere socially responsible ethical action and communication programs that produce mutually satisfactory outcomes for both organization and its publics and society as a whole.

 

Toward this goal, the Department offers an undergraduate program leading to BA in public relations . During the first and second years the curriculum courses draw upon the foundation of social and behavioral (i.e., psychology, sociology, economics, management, political science, etc) and managerial sciences. The third and the fourth years, students learn basic theories and models of interpersonal, group, organizational and mass communication; history and pioneers of public relations and advertising. Also, students learn practical aspects of public relations, advertising through planning public relations advertising and other communication campaigns and other message production activities. In addition to the practices in the class and internships, students gain necessary work experience by working actively in the University’s radio and TV stations as well as other organizational activities in or out campus of GAU.

 

The Department of Public Relations, also offers graduate programs leading to MA in “public relations” and Ph.D. in “communication and media management”. The curriculum of BA program has been developed to meet the following objectives/outcomes:

 

• To develop consciousness for public interest and social responsibility, respect for professional ethics;

 

• To teach basic knowledge about the theories and models of communication (interpersonal, group, organizational and mass) in general and public relations, advertising and journalism fields in particular; so that student understand, evaluate and solve sectorial problems of these fields;

 

• To teach how to use written, audiovisual communication formats used in public relations, advertising and journalism; to produce various message content for media; to design and layout various publications and web; to be able to plan and execute various communication campaigns;

 

• To prepare students for further academic work (master and doctoral) in the fields of communication, public relations and advertising.

Career Opportunities

Our graduates and students can work in many areas with knowledge and skills that obtained from the department like; Ministry of Foreign Affairs, At Directorate of Public Relations, Every steps of the communication sector, at human resource departments.

Student Opinions

Departmental Courses

Year  1

 

Fall Semester

 

PRE101

Introduction to Communication

CR:(3,0)3

ECTS:8

 

PRE103

Introduction to Business and Management I

CR:(3,0)3

ECTS:8

 

COMP103

Introduction to Computer and Information System I

CR:(3,0)3

ECTS:4

 

PSYC100

Introduction to Behavioural Science I

CR:(3,0)3

ECTS:4

 

EGL101

Development of Reading Skills

CR:(3,0)3

ECTS:4

 

NH001

National History I

CR:(0,0)0

ECTS:2

 

Spring Semester

 

PRE102

History of Communication

CR:(3,0)3

ECTS:8

 

PRE106

Introduction to Business and Management II

CR:(3,0)3

ECTS:8

 

COMP104

Introduction to Computer and Information System II

CR:(3,0)3

ECTS:4

 

SOCY100

Introduction to Behavioural Sciences II

CR:(3,0)3

ECTS:4

 

EGL102

Development of Writing Skills

CR:(3,0)3

ECTS:4

 

NH002

National History II

CR:(0,0)0

ECTS:2

 

Year  2

 

Fall Semester

 

PRE201

Introduction to Political Science

CR:(3,0)3

ECTS:4

 

PRE203

Communication Sociology

CR:(3,0)3

ECTS:6

 

PRE205

Creative Writing

CR:(3,0)3

ECTS:6

 

PRE209

Introduction to Economics I

CR:(3,0)3

ECTS:6

 

PRE211

Statistics I

CR:(3,0)3

ECTS:6

 

TURK001

Turkish I

CR:(0,0)0

ECTS:2

 

Spring Semester

 

PRE202

Introduction to Public Relations

CR:(3,0)3

ECTS:5

 

PRE206

Media Law

CR:(3,0)3

ECTS:6

 

PRE208

Diction and Debate

CR:(3,0)3

ECTS:5

 

PRE210

Advertising Design

CR:(3,0)3

ECTS:4

 

PRE212

News Report Writing

CR:(3,0)3

ECTS:6

 

TURK002

Turkish II

CR:(0,0)0

ECTS:2

 

STJ001

Internship

CR:(0,0)0

ECTS:2

 

Year  3

 

Fall Semester

 

PRE303

Research Methods of Social Sciences

CR:(3,0)3

ECTS:6

 

PRE305

Introduction to Journalism for Pr

CR:(3,0)3

ECTS:6

 

PRE307

Organisational Behaviour

CR:(3,0)3

ECTS:6

 

PRE309

Human Resources Management

CR:(3,0)3

ECTS:6

 

PRE311

Marketing Management

CR:(3,0)3

ECTS:6

 

Spring Semester

 

PRE302

Theories of Mass Communication

CR:(3,0)3

ECTS:6

 

PRE304

Organisational Communication

CR:(3,0)3

ECTS:5

 

PRE306

Media Planning

CR:(3,0)3

ECTS:6

 

PRE308

Consumer Behaviour

CR:(3,0)3

ECTS:5

 

FREEELE

Elective

CR:(3,0)3

ECTS:6

 

STJ002

Internship

CR:(0,0)0

ECTS:2

 

Year  4

 

Fall Semester

 

PRE401

Promotion Management

CR:(3,0)3

ECTS:6

 

PRE403

Pr Campaign

CR:(3,0)3

ECTS:6

 

PRE405

Advertsing Workshop

CR:(3,0)3

ECTS:6

 

FREEELE

Elective

CR:(3,0)3

ECTS:6

 

FREEELE

Elective

CR:(3,0)3

ECTS:6

 

Spring Semester

 

PRE404

Publicity

CR:(3,0)3

ECTS:6

 

PRE406

Personal Selling

CR:(3,0)3

ECTS:6

 

PRE408

Communication Ethics

CR:(3,0)3

ECTS:5

 

FREEELE

Elective

CR:(3,0)3

ECTS:7

 

FREEELE

Elective

CR:(3,0)3

ECTS:6

 

 

Faculty Presentation Video

Information
Faculty
Faculty of Communication
Program
Public Relations (BA)
Degree
Undergraduate Degree
Duration
4 Years
Fees
5000 €
Scholarship
Yes
Accreditation
YÖK - YÖDAK
Taught Language
Turkish or English