About Program

The main purpose of the Marketing Department at GAU is to provide crucial knowledge and opportunities to the students in order to express themselves in rapidly changing innovative and competitive business world. Our curriculum is designed for developing our student’s conceptual and analytical thinking, creative and communicative abilities which comply with contemporary market and industry demands. To achieve our goal, all students are subjected to complete 132-credit program.

 

Marketing is one of the most significant business functions which focuses on the needs and wants of the organization’s key stakeholders and target audiences. In other words, building a profitable and ethical bridge among all these parts is under the responsibility of marketing function. With this comprehension, the Marketing Department at GAU is formed the content of the courses according to for both understanding consumers and organizational buying patterns and developing long-run successful marketing strategies that follow the latest managerial and technological trends in the world. It is also aimed at building strong collaboration with both local business community and multinational companies for global experiential learning and shared high level of academic studies.

 

During the four year program, students also acquire practical experience in the application of these concepts and methods with the support of departmental advisors.

Career Opportunities

Marketing is a dynamic field with many job opportunities as it is one of the largest areas of employment in today’s global business enviroment. Students who major in marketing at GAU are qualified for the variety of carriers such as;

 

  • Marketing Manager
  • Marketing & Communications Director
  • Digital Marketing Manager
  • Sales Manager
  • Marketing Specialist
  • Marketing Research Analysts
  • Advertising Manager
  • Marketing Coordinator
  • Product and Brand Manager
  • Global Marketing Manager
  • Retail Manager

 

Future opportunities;

  • Marketing & Promotion Management
  • Brand/Product Management
  • Marketing Management
  • Advertising Management
  • Retail Management
  • Digital Marketing
  • Mobile Marketing
  • Global Marketing
  • Marketing Research 

Student Opinions

Departmental Courses

Year 1

 

Fall

 

BUS101

Introduction to Business Management

CR:(3,0)3

ECTS:8

 

COMP103

Introduction to Computer & Information Systems

CR:(3,0)3

ECTS:4

 

PSYC100

Intoduction to Behavioral Science I : Psychology

CR:(3,0)3

ECTS:4

 

MAT101

Business Mathematics I

CR:(3,0)3

ECTS:8

 

EGL101

Development of Reading Skills

CR:(3,0)3

ECTS:4

 

NH001

National History

CR:(0,0)0

ECTS:2

 

Spring

 

BUS108

Principles of Management

CR:(3,0)3

ECTS:8

 

COMP104

Intoduction to Computer & Information Systems II

CR:(3,0)3

ECTS:4

 

SOCY100

Introduction to Behavioral Science II : Sociology

CR:(3,0)3

ECTS:4

 

MAT102

Business Mathematics II

CR:(3,0)3

ECTS:8

 

EGL102

Development of Writing Skills

CR:(3,0)3

ECTS:4

 

NH002

National History II

CR:(0,0)0

ECTS:2

 

Year 2

 

Fall

 

BUS211

Microeconomics

CR:(3,0)3

ECTS:6

 

BUS203

Financial Accounting I

CR:(3,0)3

ECTS:6

 

BUS205

Statistics I

CR:(3,0)3

ECTS:6

 

BUS207

Introduction to Law

CR:(3,0)3

ECTS:6

 

CS201

Communication Skills I

CR:(3,0)3

ECTS:4

 

TURK001

Turkish I

CR:(0,0)0

ECTS:2

 

Spring

 

BUS212

Macroeconomics

CR:(3,0)3

ECTS:6

 

BUS204

Financial Accounting II

CR:(3,0)3

ECTS:6

 

BUS206

Statistics II

CR:(3,0)3

ECTS:6

 

BUS208

Business Law

CR:(3,0)3

ECTS:6

 

CS202

Communication Skills II

CR:(3,0)3

ECTS:4

 

TURK002

Turkish II

CR:(0,0)0

ECTS:2

 

Year 3

 

Fall

 

BUS301

Organizational Behavior

CR:(3,0)3

ECTS:5

 

BUS303

Human Resource Management

CR:(3,0)3

ECTS:5

 

BUS305

Quantitative Methods & Forecasting

CR:(3,0)3

ECTS:5

 

BUS307

Business Finance I

CR:(3,0)3

ECTS:5

 

BUS315

Principles of Marketing

CR:(3,0)3

ECTS:5

 

TRME001

Departmental Elective

CR:(3,0)3

ECTS:5

 

Spring

 

BUS302

E-Commerce

CR:(3,0)3

ECTS:5

 

BUS304

Operations Management

CR:(3,0)3

ECTS:4

 

BUS306

Management Info Systems

CR:(3,0)3

ECTS:5

 

BUS450

Consumer Behavior

CR:(3,0)3

ECTS:5

 

BUS457

Marketing Strategy

CR:(3,0)3

ECTS:5

 

TRME001

Departmental Elective

CR:(3,0)3

ECTS:5

 

STJ030

Internship - 30 Calendar Days

CR:(0,0)0

ECTS:1

 

Year 4

 

Fall

 

BUS401

International Business

CR:(3,0)3

ECTS:5

 

BUS456

International Marketing

CR:(3,0)3

ECTS:5

 

BUS458

Integrated Marketing Communications

CR:(3,0)3

ECTS:5

 

TRME001

Departmental Elective

CR:(3,0)3

ECTS:5

 

TRGE001

Non-Departmental Elective

CR:(3,0)3

ECTS:5

 

TRGE001

Non-Departmental Elective

CR:(3,0)3

ECTS:5

 

Spring

 

BUS404

Strategic Management

CR:(3,0)3

ECTS:5

 

BUS459

Marketing Seminar

CR:(0,0)3

ECTS:5

 

TRME001

Departmental Elective

CR:(3,0)3

ECTS:5

 

TRME001

Departmental Elective

CR:(3,0)3

ECTS:5

 

TRGE001

Non-Departmental Elective

CR:(3,0)3

ECTS:5

 

TRGE001

Non-Departmental Elective

CR:(3,0)3

ECTS:5

 

Elective Courses

 

BUS318

Business to Business Marketing

CR:(3,0)3

ECTS:5

 

BUS430

Supply Chain Management

CR:(3,0)3

ECTS:5

 

BUS434

Persuasive Techniques in Communication and Strategies

CR:(3,0)3

ECTS:5

 

BUS436

Contemporary Issues in Marketing

CR:(3,0)3

ECTS:5

 

BUS448

Marketing Channels

CR:(3,0)3

ECTS:5

 

BUS449

Managing Customer Relationship

CR:(3,0)3

ECTS:5

 

BUS451

Sales Management

CR:(3,0)3

ECTS:5

 

BUS452

Advertising and Promotion

CR:(3,0)3

ECTS:5

 

BUS453

Brand Management

CR:(3,0)3

ECTS:5

 

BUS455

Marketing Research

CR:(3,0)3

ECTS:5

 

BUS466

Health Care Marketing

CR:(3,0)3

ECTS:5

 

BUS469

Retail Marketing & Management

CR:(3,0)3

ECTS:5

 

Faculty Presentation Video

Information
Faculty
Faculty of Business
Program
Marketing (BSc)
Degree
Undergraduate Degree
Duration
4
Fees
5500 €
Scholarship
Yes
Accreditation
YÖK - YÖDAK - IACBE
Taught Language
English