About Program

MBA with a focus on Marketing provides students with an indepth

understanding of how to achieve customer satisfaction and

sustainable competitive advantage through the use of appropriate

Marketing skills. The focused program will provide marketing

as one of the most and significance of marketing as one of the

most important drivers of business success in a variety of firm

contexts and marketplaces.

Career Opportunities

Student Opinions

Departmental Courses

Year 1

 

Fall Semester

 

ECON500

Economics for Business Management

CR:(3,0)3

ECTS:8

 

FIBA500

Financial Management

CR:(3,0)3

ECTS:8

 

MGMT502

Strategic Management

CR:(3,0)3

ECTS:7

 

MGMT505

Consumer Behavior

CR:(3,0)3

ECTS:7

 

Spring Semester

 

MARK500

Marketing Management

CR:(3,0)3

ECTS:8

 

MGMT500

Research Method

CR:(3,0)3

ECTS:8

 

MGMT507

Marketing Communication

CR:(3,0)3

ECTS:7

 

MGMT544

E-Commerce

CR:(3,0)3

ECTS:7

 

Year 2

 

Fall Semester

 

MGMT503

Organizational Theory

CR:(3,0)3

ECTS:8

 

MGMT512

Legal Environment of Business

CR:(3,0)3

ECTS:8

 

MGMT552

International Marketing

CR:(3,0)3

ECTS:7

 

MTRME001

Departmental Elective

CR:(3,0)3

ECTS:7

 

Spring Semester

 

GRP001

Graduation Project

CR:(0,0)0

ECTS:30

 

Elective Courses

 

ISMA500

Management Information Systems

CR:(3,0)3

ECTS:0

 

MGMT508

Human Resource Management

CR:(3,0)3

ECTS:0

 

MGMT509

Operations Management

CR:(3,0)3

ECTS:0

 

MGMT542

International Business Management

CR:(3,0)3

ECTS:0

 

 

Faculty Presentation Video

Information
Faculty
Institute of Social & Applied Sciences
Program
Marketing(MBA)
Degree
Postgraduate Degree
Duration
2 Years
Fees
6500 €
Scholarship
Yes
Accreditation
YÖK - YÖDAK
Taught Language
English