Undergraduate Study
Marketing (BSc)
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Key information
Faculty of Business and Economics
BSc (Hons)
4 Years
€ 5,000 excl. Additional Fees
Start Dates
Study Abroad
* See the admissions tab for further details on fees, scholarships and future start dates
Marketing (BSc) Visit web page

Marketing (BSc)

Program Overview
Career Opportunities
Program Structure

The main purpose of the Marketing Department at GAU is to provide crucial knowledge and opportunities to the students in order to express themselves in rapidly changing innovative and competitive business world. Our curriculum is designed for developing our student’s conceptual and analytical thinking, creative and communicative abilities which comply with contemporary market and industry demands. To achieve our goal, all students are subjected to complete 132-credit program.


Marketing is one of the most significant business functions which focuses on the needs and wants of the organization’s key stakeholders and target audiences. In other words, building a profitable and ethical bridge among all these parts is under the responsibility of marketing function. With this comprehension, the Marketing Department at GAU is formed the content of the courses according to for both understanding consumers and organizational buying patterns and developing long-run successful marketing strategies that follow the latest managerial and technological trends in the world. It is also aimed at building strong collaboration with both local business community and multinational companies for global experiential learning and shared high level of academic studies.


During the four year program, students also acquire practical experience in the application of these concepts and methods with the support of departmental advisors.

Marketing is a dynamic field with many job opportunities as it is one of the largest areas of employment in today’s global business enviroment. Students who major in marketing at GAU are qualified for the variety of carriers such as;


  • Marketing Manager
  • Marketing & Communications Director
  • Digital Marketing Manager
  • Sales Manager
  • Marketing Specialist
  • Marketing Research Analysts
  • Advertising Manager
  • Marketing Coordinator
  • Product and Brand Manager
  • Global Marketing Manager
  • Retail Manager


Future opportunities;

  • Marketing & Promotion Management
  • Brand/Product Management
  • Marketing Management
  • Advertising Management
  • Retail Management
  • Digital Marketing
  • Mobile Marketing
  • Global Marketing
  • Marketing Research 

Year 1

Fall Semester

  • BUS101 Introduction to Business & Mgmt. I
  • COMP103  Introduction to Computer & Information Systems I
  • PSYC100  Intro. To Behavioural Science I: Psychology
  • MAT101  Business Mathematics I
  • EGL101  Development of Reading Skills
  • NH001 NC National History
  • TFL101 NC Turkish as a Foreign Language I

Spring Semester

  • BUS108 Principles of Management
  • COMP104 Introduction to Computer & Information Systems II
  • SOCY100 Intro. To Behavioural Science II: Sociology
  • MAT102  Business Mathematics II
  • EGL102  Development of Writing Skills
  • NH002 NC National History II
  • TFL102 NC Turkish as a Foreign Language II 



Year 2

Fall Semester

  • BUS211 Microeconomics
  • BUS203 Financial Accounting I
  • BUS205 Statistics I
  • BUS207 Introduction to Law
  • CS201  Communication Skills I
  • TURK001 NC Turkish I

Spring Semester

  • BUS212  Macroeconomics
  • BUS204  Financial Accounting II
  • BUS206  Statistics II
  • BUS208  Business Law
  • CS202 Communication Skills II
  • TURK002 NC Turkish II



Year 3

Fall Semester

  • BUS301  Organisational Behaviour
  • BUS303  Human Resource Management
  • BUS305  Quantitative Methods & Forecasting
  • BUS307  Business Finance I
  • BUS315  Principles of Marketing
  • Departmental Elective
  • Spring Semester
  • BUS302  E-Commerce
  • BUS304  Operations Management
  • BUS306  Management Info. Systems
  • BUS450  Consumer Behaviour
  • BUS457  Marketing Strategy
  • Departmental Elective
  • STJ 030 NC Internship – 30calendar days



Year 4

Fall Semester

  • BUS401  International Business
  • BUS456  International Marketing
  • BUS458 Integrated Marketing Communication
  • Departmental Elective
  • Non-Departmental Elective
  • Non-Departmental Elective

Spring Semester

  • BUS404  Strategic Management
  • BUS459  Marketing Seminar
  • Departmental Elective
  • Departmental Elective
  • Non-Departmental Elective
  • Non-Departmental Elective





Marketing Electives:

  • BUS318 (3,0)3 Business to Business Marketing
  • BUS430 (3,0)3 Supply Chain Management
  • BUS434 (3,0)3 Persuasive Techniques in Communication and Strategies
  • BUS436 (3,0)3 Contemporary Issues in Marketing
  • BUS448 (3,0)3 Marketing Channels
  • BUS449 (3,0)3 Managing Customer Relationship
  • BUS451 (3,0)3 Sales Management
  • BUS452 (3,0)3 Advertising and Promotion Management
  • BUS453 (3,0)3 Brand Management
  • BUS455 (3,0)3 Marketing Research
  • BUS466 (3,0)3 Health Care Marketing
  • BUS469 (3,0)3 Retail Marketing & Management

Non-Departmental Electives:

International Business Electives:

  • BUS423 (3,0)3 International Finance
  • BUS427 (3,0)3 International Banking
  • BUS444 (3,0)3 Cross Cultural Studies in Organizations
  • BUS445 (3,0)3 Workshop in Export and Import

Business Management:

  • BUS213 (3,0)3 Business Ethics
  • BUS403 (3,0)3 Globalization & Economic Integration
  • BUS406 (3,0)3 Insurance & Risk Management
  • BUS407 (3,0)3 Innovation & Entrepreneurship
  • BUS408 (3,0)3 Non-Governmental Organizations
  • BUS409 (3,0)3 Corporate Governance & Family Business
  • BUS418 (3,0)3 Small Business Seminar
  • BUS420 (3,0)3 Contemporary Issues in Business
  • BUS462 (3,0)3 Leadership and Organizational Culture

Service Courses:

  • Language Elective I
  • Language Elective II

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