Undergraduate Study
Public Relations (BA)
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Key information
Faculty of Communication
Public Relations
BA (Hons)
4 Years
€ 5,000 excl. Additional Fees
Start Date
Study Abroad
* See the admissions tab for further details on fees, scholarships and future start dates
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Public Relations (BA)

Program Overview
Career Oppotunities
Program Structure

Fundamental task of public relations professionals is to manage image and reputation of their clients. Positive image and reputation of individuals and organizations play a vital role to initiate, develop and maintain any kind of relationship that essential for achieving individual, organizational and societal goals. In order to build a positive image and reputation, public relations professionals adhere socially responsible ethical action and communication programs that produce mutually satisfactory outcomes for both organization and its publics and society as a whole.


Toward this goal, the Department offers an undergraduate program leading to BA in public relations . During the first and second years the curriculum courses draw upon the foundation of social and behavioral (i.e., psychology, sociology, economics, management, political science, etc) and managerial sciences. The third and the fourth years, students learn basic theories and models of interpersonal, group, organizational and mass communication; history and pioneers of public relations and advertising. Also, students learn practical aspects of public relations, advertising through planning public relations advertising and other communication campaigns and other message production activities. In addition to the practices in the class and internships, students gain necessary work experience by working actively in the University’s radio and TV stations as well as other organizational activities in or out campus of GAU.


The Department of Public Relations, also offers graduate programs leading to MA in “public relations” and Ph.D. in “communication and media management”. The curriculum of BA program has been developed to meet the following objectives/outcomes:


• To develop consciousness for public interest and social responsibility, respect for professional ethics;


• To teach basic knowledge about the theories and models of communication (interpersonal, group, organizational and mass) in general and public relations, advertising and journalism fields in particular; so that student understand, evaluate and solve sectorial problems of these fields;


• To teach how to use written, audiovisual communication formats used in public relations, advertising and journalism; to produce various message content for media; to design and layout various publications and web; to be able to plan and execute various communication campaigns;


• To prepare students for further academic work (master and doctoral) in the fields of communication, public relations and advertising.

Our graduates and students can work in many areas with knowledge and skills that obtained from the department like; Ministry of Foreign Affairs, At Directorate of Public Relations, Every steps of the communication sector, at human resource departments.

Year 1

Fall Semester

  • PRE101  Introduction to Communication
  • BUS101  Introduction to Business and Management I
  • COMP103  Introduction to Computer & Information Systems I
  • PSYC100  Introduction to Behavioural Science I
  • EGL101  Development of Reading Skills
  • NH001 NC National History I

Spring Semester

  • PRE102  History of Communication
  • BUS102  Introduction to Business and Management II
  • COMP104  Introduction to Computer & Information Systems II
  • SOCY100  Introduction to Behavioural Science II
  • EGL102  Development of Writing Skills
  • NH002 NC National History II




Year 2

Fall Semester

  • PRE201  Introduction to Political Science
  • PRE203  Communication Sociology
  • PRE205  Creative Writing
  • BUS201 Introduction to Economics
  • BUS205 Statistics
  • TURK001 NC Turkish I

Spring Semester

  • PRE202  Introduction to Public Relations
  • PRE206  Media Law
  • PRE208  Diction and Debate
  • PRE210  Advertising Design
  • PRE212  News Report Writing
  • TURK002 NC Turkish II
  • STJ001 NC Internship



Year 3

Fall Semester

  • PRE303  Research Methods for Social Science
  • PRE305  Introduction to Journalism for PR
  • BUS301  Organisational Behaviour
  • BUS303  Human Resource Management
  • BUS309  Marketing Management

Spring Semester

  • PRE302  Theories of Mass Communication
  • PRE304  Communication in Organisation
  • PRE306  Media Planning
  • PRE308  Consumer Behaviour
  • Elective
  • STJ002 NC Internship




Year 4

Fall Semester

  • PRE401  Promotion Management
  • PRE403  PR Campaign
  • PRE405  Advertising Workshop
  • Elective
  • Elective

Spring Semester

  • PRE404  Publicity
  • PRE406  Personal Selling
  • PRE408  Communication Ethics
  • Elective
  • Elective

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